︎   ︎    // @rajipurcell

Raji Purcell

 Product Designer

Whole Foods Market

Online Store

Contributions: UX, UI, & Interaction

To prepare for the holiday traffic spike on our online store, we needed to make UX improvements. The focus of those improvements was placed on mobile (where most of our traffic would come from) and their purpose was to make it easier for customers to shop.
︎ Online Store Case Study