︎   ︎    // @rajipurcell

Raji Purcell

 Product Designer

Whole Foods Market

Online Store

Contributions: UX, UI, & Interaction

In anticipation of a holiday traffic spike, I worked with the Product Manager of WFM's legacy Online Store to make it easier for customers to shop. The focus was placed on mobile, where most of our orders come from.
︎ Online Store Case Study