Online store
WebContributions: UX/UI, interaction, & accessibility improvements
Collaborators: Art director, visual designer, copywriter, web engineers, product manager
Problem: We anticipated a spike in traffic to our online store during the holidays. Even though mobile web was the primary source of traffic, the experience was not optimized for it.
Solution: Make it easier for customers to shop by improving navigation and key checkout flows.
![](https://freight.cargo.site/t/original/i/7438cae6bbf468e1879dc5dc7b15442c2609273dc3d89e5daa8d2077b9f3dadf/onlineordering_mocked.png)
![](https://freight.cargo.site/t/original/i/11128a61bfdd7319352489c581175ec2a2f230fbfc226bd8bc11fc908d9da94a/onlineordering_final_d_mocked.png)