Raji Purcell Product Designer
Contributions: UX, UI, Visual, Interaction, Animation, Prototyping
Owner App Rates Calendar
The rates calendar is one of the most complex and vital parts of Vrbo's owner app, but the experience in 2019 was fraught with usability frictions and blockers. To fix this, I collaborated with two Native Developers, a Content Strategist, the UX Research team, and a Product Manager. We leveraged UX heuristic evaluations and customer feedback, formed hypotheses that I iteratively designed against, and tested prototypes with our users. As a result, we significantly increased the app's usability score.
︎ More information available upon request