︎   ︎    // @rajipurcell

Raji Purcell

 Product Designer

Universal Pictures

Warcraft: Create

Contributions: UX, UI, Visual, & Interaction Design

As part of Project C’s work to promote Warcraft, we designed a site that would leverage the fan community’s excitement around the film. The site allowed users to claim one unique frame from the movie trailer and adapt it into fanart, with the option to upload to the site. As an alternative to uploading an image, we created a set of online drawing and editing tools. The tools allowed the user to customize their frame without leaving the site or utilizing expensive software.