︎   ︎    // @rajipurcell

Raji Purcell

 Product Designer

Project C - Universal Pictures

Warcraft: Create

Contributions: UX, UI, Visual, & Interaction

As part of Project C’s work to promote Warcraft, we designed a site that would leverage the fan community’s excitement around the film. The site allowed users to claim one unique frame from the movie trailer and adapt it to fanart. As an alternative to uploading fanart to the site, we created a set of online drawing and editing tools. The tools allowed the user to customize their frame without using expensive software.