Whole Foods Market redesign
WebContributions: UX/UI, illustration, interaction, accessibility improvements, & prototyping
Collaborators: Combined Whole Foods Market and Digitas team consisting of product designers, art directors, copywriters, web engineers, product managers
Problem: The old Whole Foods Market website was a loose collection of WCAG-violating WordPress pages that offered little use for our customers.
Outcomes: The team redesigned the Whole Foods Market website from the ground up to offer engaging online shopping experiences and helpful store information.
