︎   ︎    // @rajipurcell

Raji Purcell

 Product Designer

Whole Foods Market

Holiday Table

Contributions: UX, UI, Interaction, & Usability Testing

The design team was tasked to create an engaging digital counterpart to the Whole Foods Market printed holiday catalog. To accomplish this, we devised the concept of “shopping at the dinner table.” I then designed user flows that encouraged customers to explore our offerings from a page resembling a holiday table spread.

︎ Holiday Table Case Study