Holiday table

Web

Contributions: UX/UI, interaction, & usability testing

Collaborators: Art director, visual designer, copywriter, Springbox (web development agency), product manager

Goal: Create an engaging digital counterpart to the Whole Foods Market printed holiday catalog.

Outcomes: We devised the concept of "shopping at the dinner table," allowing customers to explore our offerings through appetizing photography of a holiday spread.

︎ Holiday Table Case Study