Whole Foods Market
The design team was tasked to create an engaging digital counterpart to the Whole Foods Market printed holiday catalog. To accomplish this, we devised the concept of “shopping at the dinner table.” I then designed user flows that encouraged customers to explore our offerings from a page resembling a holiday table spread.
︎ Holiday Table Case Study
Holiday Table
Contributions: UX, UI, Interaction, & Usability TestingThe design team was tasked to create an engaging digital counterpart to the Whole Foods Market printed holiday catalog. To accomplish this, we devised the concept of “shopping at the dinner table.” I then designed user flows that encouraged customers to explore our offerings from a page resembling a holiday table spread.
︎ Holiday Table Case Study
