︎   ︎    // @rajipurcell

Raji Purcell

 Product Designer


Whole Foods Market + Amazon
Prime Member Deals App

Contributions: UX, UI, Visual, Interaction, & Usability Testing

To encourage Whole Foods Market visits from Amazon Prime members, we launched an iOS and Android app that gives them access to member-only deals. As part of a two-person team, I contributed to everything from high fidelity prototypes to a brand new interface. After launch, usage of the app contributed to a spike in Prime member purchases at Whole Foods Market.

︎ Prime Member Deals App Case Study