Raji Purcell Product Designer
Whole Foods Market + Amazon
Contributions: UX, UI, Visual, Interaction, & Usability Testing
Prime Member Deals App
To encourage Whole Foods Market visits from Amazon Prime members, we launched an iOS and Android app that gives them access to member-only deals. As part of a two-person team, I contributed to everything from high fidelity prototypes to a brand new interface. After launch, usage of the app contributed to a spike in Prime member purchases at Whole Foods Market.
︎ Prime Member Deals App Case Study